Crystal Tomato
Crystal Tomato is a skincare brand that utilizes colorless carotenoids from unique white tomatoes to naturally protect against UV damage, offering an advanced and scientifically backed solution for skincare beyond traditional topicals.
Scope of Work
In my role as a creative lead in Cupboard Creative, I led a team of creatives in crafting impactful deliverables aimed at enhancing sales across diverse social media channels. Our emphasis was on producing clean, minimalistic and sophisticated collaterals that resonated with the brand's mission of producing efficient medically-proven products.
Through ads, our goal was to elevate brand visibility and ultimately drive significant conversions. We successfully optimized ad performance with a focus on sales objectives. The implementation included a strategic ad funnel categorized into cold, warm, and hot stages. The outcome on 9/22 was significant, with $78K spent on ads resulting in $370K in revenue and an impressive 4.73x return on ad spend (ROAS).
